(Ebook free) Organizational Perception Management (Organization and Management Series)






 | #2265732 in eBooks |  2014-06-20 |  2014-06-20 | File Name: B00L59SJ5I


||1 of 3 people found the following review helpful.| Think like your perceivers think about you|By E. Bruce Harrison|To understand what you need to communicate to score, you first need to understand how you are perceived. The aim of this book is effective communication by a company,organization, team or individual leader. The idea, which I endorse and use in my classes with advanced degree students at Georgetown University, is| ||"Elsbach has succeeded in defining organizational perception management and summarizing its research. The book has been written at the level of an educated layperson. It has a well-organized structure, and the examples engage the reader."|―Ps

This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused on organizational standard and performance. Since then, empirical studies have expanded the domain of organizational perc...


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