||11 of 12 people found the following review helpful.| Rules for business success in a complex 'business ecology'|By Bill Godfrey|Goes beyond simply advocating that organisations should be thought of as living organisms, to work through the implications and challenges of this perspective in some detail. In particular, it takes the concept of a 'business ecology' (see eg. Moore: 'The Death of Competition') to develop rules for
Corporate DNA explores what happens when managers think about and run their companies as if they were living things. An organic model is at the heart of the transformation of companies like AT&T and EDS, working to redesign the bureaucracies that they were built upon. This book addresses the frustrations felt among corporations by focusing on the role of the organizational models in the transformation process. The book's key perception is that the choice of a mechanical...
[PDF.rl01] Corporate DNA Rating: 4.71 (444 Votes)
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You easily download any file type for your gadget.Corporate DNA | Ken Baskin. A good, fresh read, highly recommended.
