[FREE] The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money






 | #352052 in eBooks |  2012-01-03 |  2012-01-03 | File Name: B005GSYXX6


||2 of 2 people found the following review helpful.| Recommended Read for Anyone in Financial Services|By KHoss|Great read regarding the psychological profiles of people and investments. I recommend to anyone in the financial services business who is on the front lines meeting with clients. However, like a lot of financial services related books, take the information with a grain of salt as a lot of the writer's opinion are vi| |"Carl has a wicked way with a Sharpie." — Barry Ritholtz||"Carl Richards is the anti-Jim Cramer. He doesn't pick stocks, and he doesn't shout. In wise, calm style, The Behavior Gap teaches us how to rein in the emotional saboteur within us-the vo

"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational."
-From The Behavior Gap

 


Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.

As a financial planner, Carl Richards grew frustrated ...


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