[Free] The Cultural Side of Innovation: Adding Values (Routledge Studies in Innovation, Organization and Technology)






 | #3223975 in eBooks |  2013-11-12 |  2013-11-12 | File Name: B00ID7070U


|| ||‘This book provides us with thrilling ideas about how innovations emerge and survive. Dany Jacob’s discussion about culture and the evolution of innovations touches upon a topic that ought to be more discussed by anyone who wants’ t

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success.



This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to...


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