(Free read ebook) The Social Organization: Managing Human Capital through Social Media
❀ Amelia Manuti, Pasquale Davide de Palma ❀
| 2016-04-29 | 2016-04-29 | File Name: B01FYBMYM6
||From the Back Cover||Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach
The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
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