||0 of 0 people found the following review helpful.| worthwhile, but complement your read with design thinking|By Paulo Peres|It is a good, well-written and easy to read book. Offers us with some very interesting phrases to stimulate us to think about how a company can create your own trend, tracking and exploring future. He has interesting tools to understand the environment.
The book itself, being written by academi|||'This important book is a wake-up call to companies that are over-focused on the short run and in danger of losing in the long run. It is no longer sufficient to be market-driven as opposed to product-driven. Your company must proactively anticipate changes
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
[PDF.mq52] Proactive Companies: How to Anticipate Market Changes (Fundacao Dom Cabral (FDC)) Rating: 3.96 (488 Votes)
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