||1 of 1 people found the following review helpful.| How to do it?|By Fernando R. González|A very clear approach on "whay" is important the arts in business, but not clear on "how" to do it...||'The Value of Arts for Business is a must-read for scholars of management as well as for the business leaders who seek to enhance their management skills to meet the challenges of the twenty-first century business landscape. The enterprises of the future will
The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that s...
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You easily download any file type for your gadget.The Value of Arts for Business | Schiuma.Not only was the story interesting, engaging and relatable, it also teaches lessons.