||9 of 9 people found the following review helpful.| A Difficult to Implement Good Idea|By Charlene Spoede Budd|The best part of this book might be the fully developed background exploring why performance measurement has been more a part of the problem of successful management rather than a useful tool. Meyer's basic idea (illustrated with a single case study) is to compare the cost of a unique customer service, achieved throug||"This book is a must-buy for any senior managers of service firms that aspire to have their companies survive and prosper even as competition inevitably increases. Building on a platform of insightful field work Meyer uses a compelling and incisive logic to
Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why: the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same. The 'balanced scorecard', which has been widely adopted by US firms, does not solve these underlying problems of performance measurement and may exacerbate them becau...
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You easily download any file type for your gadget.Rethinking Performance Measurement: Beyond the Balanced Scorecard | Marshall W. Meyer. Which are the reasons I like to read books. Great story by a great author.
