||||"...Barnett and Pollock succeed in pulling together a wide-ranging literature and making it more systematic and accessible. Rather than forging new paths, the chapters deepen, clarify, and extend existing paths... I suspect this volume will become an essenti
What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them?
Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in c...
[PDF.no35] The Oxford Handbook of Corporate Reputation (Oxford Handbooks) Rating: 3.59 (694 Votes)
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