[Library ebook] Creativity and Innovation in Business and Beyond: Social Science Perspectives and Policy Implications (Routledge Studies in Innovation, Organization and Technology)
||About the Author||Leon Mann is Professorial Fellow and Director of the Research Leadership Unit, Melbourne Research Office, University of Melbourne. He is a past President of the Academy of the Social Sciences in Australia (2001-2003) and of th
In many modern economies, creativity, the essential prerequisite for innovation, tends to be assumed or neglected while the catchphrase "innovation" dominates the field of business as the key to national performance and competitiveness. Creativity and Innovation in Business and Beyond illustrates the ways in which creativity spurs innovation and innovation enables creativity – not only in the realms of business and management, where the innovation...
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