||0 of 0 people found the following review helpful.| Five Stars|By Customer|Great price !|0 of 1 people found the following review helpful.| Global today|By Angela Price|This book contains some very interesting and valuable information on the global dynamics of todsy's marketplace. It fits in nicely with my strategic management class as most successful industries must address|About the Author|Andrew Inkpen is at Thunderbird, the Garvin School of International Management. Kannan Ramaswamy is at Thunderbird, the Garvin School of International Management.
There are few industries, if any untouched by global competitive forces. Firms and countries long accustomed to dominance in their respective international markets must now reckon with aggressive and innovative competitors from all corners of the world. As the cross-border flow of people, knowledge, ideas, products, services and management practices accelerates, the notion of home-based advantage is becoming weaker. Unlike their domestic counterparts, firms competing...
[PDF.cv30] Global Strategy: Creating and Sustaining Advantage across Borders (Strategic Management) Rating: 4.62 (518 Votes)
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