(Mobile book) Mastering Gamification: Customer Engagement in 30 Days






 | #2335194 in eBooks |  2014-02-11 |  2014-02-11 | File Name: B00IF6HRL6


||0 of 0 people found the following review helpful.| Awfully fluffy|By Glen Ford|I think this book is absolutely worth the money, I just don't think it's really worth the time. There are a number of good nuggets, but they're too few and far between. I think this same material could be covered with the same depth in maybe three 1,000-word blog posts. There are a number of attempts to be practical and helpful in the form of tables|About the Author||Scot Harris| |Scot Harris is a skilled marketing and strategy executive with over 20 years’ experience in helping companies grow their businesses. He specializes in integrating social media and traditional marketing and has extens

Gamification has taken the business world by storm as a proven method for improving customer engagement and in turn business revenue. More and more multi-million dollar companies are adopting this technique, and now we’ve scaled it down to work for your business.

Scot Harris, Strategist and Semi-Geek Marketing blogger, and Kevin O’Gorman, co-founder of the Georgia Game Developers Association and SIEGE Conference, have teamed up with Impackt to brin...


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