||0 of 1 people found the following review helpful.| Identity: the name of the game!|By Com Efeito Lda|Very interesting review of up-to-date insights on these matters.||Written by leading authorities from a variety of disciplines, this collection provides a workable multifaceted framework to help, practically and theoretically, with the highly topical issue of identity management..|–Business Horizons
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has develope...
[PDF.nk35] Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective Rating: 4.65 (729 Votes)
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